27 February 1998

Pushing to survive in direst of straits

These are desperate times for the beef industry, with producers facing unrivalled challenges. The RASE is staging this event to support the industry, promote recovery in the beef sector by identifying ways forward and, at the same time, send a message to consumers that despite the crisis a very professional industry is doing business as usual in so far as it can.

Its all about choosing a better bred animal, selecting the system to suit it, and then managing it to meet processor requirements and market specifications – and its all here.

Our second Beef for the Market event will provide information to beef producers on all aspects of beef production and marketing – focusing on how consumers are setting standards in terms of cuts and quality. It will bring farmers up to date with the latest in husbandry, technology and market issues.

The emphasis is on production and business advice but we are delighted that Sainsbury will again play a major role in highlighting what retailers and butchers do to meet consumer needs.

It is clear from the reaction of beef farmers around the country that they are determined to survive the current crisis but to achieve a viable future, the industry will need to adopt the latest and best technology.

These are desperate times for the beef industry, with producers facing unrivalled challenges. The RASE is staging this event to support the industry, promote recovery in the beef sector by identifying ways forward and, at the same time, send a message to consumers that despite the crisis a very professional industry is doing business as usual in so far as it can.

Its all about choosing a better bred animal, selecting the system to suit it, and then managing it to meet processor requirements and market specifications – and its all here.

Our second Beef for the Market event will provide information to beef producers on all aspects of beef production and marketing – focusing on how consumers are setting standards in terms of cuts and quality. It will bring farmers up to date with the latest in husbandry, technology and market issues.

The emphasis is on production and business advice but we are delighted that Sainsbury will again play a major role in highlighting what retailers and butchers do to meet consumer needs.

It is clear from the reaction of beef farmers around the country that they are determined to survive the current crisis but to achieve a viable future, the industry will need to adopt the latest and best technology.

These are desperate times for the beef industry, with producers facing unrivalled challenges. The RASE is staging this event to support the industry, promote recovery in the beef sector by identifying ways forward and, at the same time, send a message to consumers that despite the crisis a very professional industry is doing business as usual in so far as it can.

Its all about choosing a better bred animal, selecting the system to suit it, and then managing it to meet processor requirements and market specifications – and its all here.

Our second Beef for the Market event will provide information to beef producers on all aspects of beef production and marketing – focusing on how consumers are setting standards in terms of cuts and quality. It will bring farmers up to date with the latest in husbandry, technology and market issues.

The emphasis is on production and business advice but we are delighted that Sainsbury will again play a major role in highlighting what retailers and butchers do to meet consumer needs.

It is clear from the reaction of beef farmers around the country that they are determined to survive the current crisis but to achieve a viable future, the industry will need to adopt the latest and best technology.

BEEF FOR THE MARKET SEMINARS

Seminar Room 1 Seminar Room 2 Programme A Programme B

11.30am Session 1 12.00pm Session 1 The role of assurance in Making the most of your grazed restoring and maintaining grass – Basil Lowman, SAC consumer confidence in British meat – The Earl of Lindsay Are your cattle being fed as well as you think? – Assured British Meat David Whitaker, Royal (Dick) School Progress on Assurance in the of Veterinary Studies Farming Sector – Phillipa Hunt, Chief Executive FABBL

12.30pm Session 2 1.00pm Session 2 The retailer, linking the Replacement strategies for the food chain – suckler herd – Representative of Duncan Pullar, ADAS. J Sainsbury Rearing standards for beef Carcass specifications – heifer replacements – Richard Cracknell, ABP Andy Forbes, Merial

1.30pm Session 3 2.00pm Session 3 The Food Standards Producing for the market – Agencys role in setting Maximising Margins – Food Safety Standards – Dr Brian Taylor, Signet Mrs Jane Brown, Food Standards Agency Bill Team Using EBVs to improve profitability – Jim Stark, Signet Industry view on the responsible use of medicine – Dr Keith Lawrence, Elanco Animal Health

2.30pm Session 4 3.00pm Session 4 The beef supply situation – Beef promotion – Duncan Sinclair, MLC Brian Kilkenny, MLC Agenda 2000 – its Organic beef production – implications (rearing for substance or mirage – beef or farming for subsidies?) – Ray Keatinge, ADAS Neil Pickard, ADAS