27 July 2001

Recognition for a testing year

An exciting programme of

events has been put

together by the Royal

Smithfield Club to promote

meat. Heres how the Club

plans to put the great into

great British meat

THERES never been a tougher year for the beleaguered livestock industry. So it is even more important to celebrate the contributions of people who have revealed decisive leadership, innovation or dedication in the production and promotion of British meat.

The new award, known as the Royal Smithfield Club Bicentenary Trophy, sets out to do just that.

Last year the award was won by Don Curry, former chairman of the Meat and Livestock Commission for his pioneering work in the promotion of British Meat.

If you know someone worthy of this years award, why not nominate him or her for this prestigious title (see panel below). It could be a leading farmer, a prominent vet or butcher, plant breeder or animal nutritionist who has helped perfect cost-effective rations.

The winner must be living and someone who has set the highest standards in British meat research, production or promotion.

Short-listed candidates will be invited to attend the National Festival of Meat dinner to be held on Sat, Dec 1 at the Banquetting House in Whitehall Palace, London. The winner will receive the Royal Smithfield Clubs Bicentenary Perpetual Trophy of an Armada dish set with 25 golden guineas, to keep for one year.

"Everyone who supports the British meat industry, particularly as it looks to the future after foot-and-mouth, should support this award which seeks to celebrate the best of British," said Mr Burgess.