21 September 2001

Reviving the daily pint for schools is proving hard work

DAIRY companies are not supporting the industrys campaign to get milk back into schools.

Jill Eisberg, the Dairy Councils head of communications, told delegates at the Plunkett Conference in Coventry dairy companies are being "totally unhelpful" in reviving the daily pint for school kids.

"We have asked them for 5000 units for school promotions and their response has been that if schools take up more milk in their area, they cant supply it.

"But they are funding the promotion and they are missing out on a massive market. Teachers really want to get milk back into schools."

Jim Begg, director general of the Dairy Industry Federation, said companies were right behind the initiative.

"The problem in the past has been administration. Teachers dont have the time to do this work for milk as well. We do appreciate fully the benefits of developing the liquid milk market for school children and have put a lot of money behind it," he added. &#42