30 June 1995

RISING TIDE OF WOOL POWER…

WITH wool prices this year predicted to average 120p/kg – the highest payment in the 45-year history of the British Wool Marketing Board – the importance of the production and presentation of quality wool has never been greater.

Little wonder that wool takes on new significance at this years Great Yorkshire Show, with the traditional fleece classes augmented by the return of classes for wool on the hoof.

Although the weakness of sterling and a high level of demand from China for cross and half-bred wools are major contributors to the strong and sustained demand for British wool, the success of the boards sustained promotional efforts has played an equally important part.

This will be continued at the show with the launch of an international fashion collection in British wool. Futuristic styles will be seen alongside l940s ensembles as students from Bradford and Ilkley Community College take to the catwalk three times a day.

Helped by Bella Freud, one of Britains top designers, first and second year students at the college have contributed 30 garments for display.

Their counterparts from the London School of Fashion have given a helping hand by creating the accessories.

After the show, the collection will form an important part of wool board promotional work. It will be seen in Hong Kong, Taiwan, Korea, China and Europe.

All the garments are in British wool yarns and fabrics provided by Yorkshire companies – indicating the support of the textile industry for the orderly marketing provided by the board and a willingness to back its promotional activity.