5 July 2000
Sainsbury’s apologises for label gaffe

SAINSBURYs has apologised after the logo designed to promote British produce appeared on New Zealand meat on its stand at the Royal Show.

The British Farm Standard logo was stuck on a packet of New Zealand lamb prominently displayed in a cabinet on Monday (3 July).

John Pratt, chairman of the Farmers For Action pressure group, spotted the wrongly-labelled lamb. Misuse of the logo undermined its credibility, he said.

In an article called “Farm show row over lamb label”, the Daily Telegraph says farmers were furious following the incident.

Mr Pratt told the paper he was chased, assaulted and called a thief after seizing the meat and leaving a 5 note to pay for it.

The Telegraph says he was chased by a member of Sainsburys staff, who struck him several times as he made off with the lamb, priced at 4.99.

Mr Pratt also claimed that he was insulted by a senior NFU figure when he went to its stand to complain, the paper adds.

Don Curry, chairman of the Meat and Livestock Commission, said: “Incidents like this are unacceptable. I will be talking to Sainsburys.”

Sainsburys apologised for using the logo on New Zealand meat, but told the Telegraph that Mr Pratts pursuer was only trying to return his 5.

The story, reported by FWi on Tuesday (4 July) also appears in The Timesunder the headline “Mutton dressed as lamb upsets farmer”.

Ian Finlayson, a Sainsburys technical manager, met Mr Pratt yesterday and apologised about the wrongly-labelled lamb, it reports.

He said the meat had been mistakenly labelled by a woman helping to organise the exhibition stand, and pledged that it would not happen again.