6 October 1995

Sales build success on 94 success

SALES of tractors in Ireland are on a high, with all major manufacturers reporting significant increases on last years performance – itself seen as a successful year.

Total tractor sales for the year are reported to be heading for a total of between 2800 and 2900 which will be a 10-15% increase on 94.

Overall view is that, "theres a lot of money out there and farmers are prepared to spend it".

All of which is good news for the Irish tractor industry. As in the UK, there is some reservation whether it is a situation which is likely to continue for the years to come.

Market leader

But for the present, market leader remains Massey Ferguson followed – some say equalled – by New Holland with its Fiat and Ford ranges. Zetor stakes third place with Case and John Deere vying for fourth and fifth places.

In terms of horsepower, all manufacturers report significant increase in interest for larger tractors – those in the 80hp plus bracket.

It is a move induced through greater use of big balers for silage and other high horsepower silage requirements in a country which relies so much on its grass for conservation.