7 June 2002

Save 40% on tickets for the Royal Show

THE Royal Show, the worlds largest and most prestigious outdoor agricultural exhibition, is returning in 2002.

The event on 1-4 July brings together all aspects of modern agriculture and rural business, giving you the chance to look at the latest industry developments across all sectors. This year the Royal Show is packed with new features and demonstrations reflecting the changing needs of todays farmer, providing real and practical solutions.

The food production area will reflect farming in its truest sense, but also show the bigger picture – the farmers role will be presented in the context of the entire food chain, including essential aspects of marketing, consumer requirements and food processing.

The Royal Show is venue for the most important national gathering of 7000 quality livestock and this year will include two new commercial beef classes. Other invaluable aspects for livestock farmers include the new RASE Quality Livestock Production feature, packed with practical advice on meat, carcass, feeding and nutrition and the Livestock Interpretation Centre will look at all areas of animal welfare.

There is an impressive range of attractions for arable farmers too. The new Non-Food Crops feature concentrates on opportunities for arable producers to boost their farm incomes, looking at energy, fibre and oilseed crops. British Potatoes; Growing Quality, also new for this year, is a unique field-to-fork feature covering all aspects of growth, nutrition and storage, through to production, marketing and sale.

There will also be a range of top farming business advisers and IT exhibitors working across all sectors to provide information on finance strategy, business plans and market requirements.

Rural Business Development is a key area at the Royal Show, which is dedicated to helping landowners and farmers maximise profits through the best possible use of land. The area will include business consultants and land agents, banks, financial services, accountants, IT and export advice, co-ops and machinery rings, local authorities and much more. The organisations present will help you to optimise your existing resources and look at potential options for the future.

Rural Environment opportunities is another crucial area – looking at countryside and land use in its widest sense. The Farming and Environment feature is designed to offer farmers practical advice on how to implement and manage environmental programmes, as well as dealing with the administration aspects. The farm woodland and forestry area will include machinery, demonstrating the processing of timber to wood and leisure and tourism opportunities.

Committed to the future of farming, the Royal Show is the only place that draws people together from every aspect of farming, to give you all the information you need to plan your way forward.

To save up to 40% on tickets in advance call the box office on 08703-666543.

Advance prices : Adults £8, Senior Citizens £5.50, Children (9-15) £5.50. Under 9s get in free. Available until June 24.

Gate prices: Adults £14, Senior Citizens £9, Children (9-15) £9. Under 9s get in free.

For further information, call 024-7685 8278 or see www.royalshow.org.uk/farmers