Save school milk campaign
DAIRY processors have teamed up with a national tabloid newspaper in a bid to save the EUs £106m subsidy for school milk.
The campaign, launched at the show on Monday, is the brainchild of the Dairy Industry Federation and the Daily Express.
Both the paper and the milk processors want the EU Commission to scrap its plans to axe the subsidy later this year.
The Daily Express said the total bill to British taxpayers of £76m was a "small price" to pay for retaining school milk.
Jim Begg, DIF director general, said school milk was vital for Britains milk industry and should be seen as an investment in the future of milk consumption.
Scrapping the scheme would also have health and nutritional implications, he added.