Schoolkids flock to White Stuff bar
By FWi staff
MILK consumption among pupils at a Cheshire school has increased dramatically following the installation of a White Stuff milk bar in the canteen.
Sales of milk drinks increased from six to 200 per day since farmer-owned business First Milk installed the bar on a trial basis at Sandbach School in June.
First Milk deputy chairman Roger Evans said the potential was enormous and the bar allowed milk to be presented professionally and attractively.
“First Milks school milk bars present an up-to-date image to enable milk to compete on an equal footing in schools with the soft drink brands,” he said.
Mike King, bursar of Sandbach School, said: “I am delighted with the positive impact that the bar is having at the school.
He added: “It is a fabulous resource: we were selling six milk drinks a day before we had the bar, now its 200.”
In partnership with schools and caterers, milk bars have already become an established part of canteens in schools in Scotland.
Bars have been installed in nearly every secondary school and more than 1100 primary schools in the region.
A school milk programme will be rolled out in England and Wales during the coming months.
The news will be welcomed by dairy farmers who have had to contend with an animal rights campaign trying to persuade children not to drink milk.
People for the Ethical Treatment of Animals has pledged to continue its anti-milk drive despite criticism from the Advertising Standards Authority.
- Anti-milk campaign to continue, FWi, 5 September, 2001
- White Stuff milk is winning brand, FWi, 31 August, 2001
- Stars say milk is The White Stuff, FWi, 9 June, 2000