6 October 1995

Second revolution for agriculture

UK FARMING is facing a second agricultural revolution. That demands a fundamental rethink on the way technology is disseminated if producers are to meet the challenge.

Speaking at a gathering of top research directors at Rothamsted Experimental Station, NFU deputy president Ben Gill said the industrys focus has changed from "produce more" to a complex mix of factors. Those included efficiency, quality, consistency, environment and welfare. Added to that had been the reduction in advisers and the loss of a state-funded extension service, ADAS.

Mr Gill said farming should respond by making the most of new technology and that meant better communication between farmers and researchers. The whole industry needed to exploit the lateral thinking which so often identifies the best uses of new technology.