23 November 2001

SEMINARS WILL SHED SOME LIGHT

THERE are two seminar areas (Hall 1 and Hall 2), operating morning and afternoon sessions. Most topics will be repeated on day two by different speakers (therefore some variation may occur).

There are eight sessions in total, each comprising four individual speaker opportunities with a chairman and sponsor.

Morning sessions will run from 10.30am to 12.30pm. Afternoon sessions will run from 1pm to 3pm.

Keynote Conference(sponsored by NatWest)

Thu, Dec 6, 11am

Wolfson Conference Theatre

Chairman: Simon Jones, NatWest

"The future for farming"

Keynote address by Lord Haskins, chairman, Northern Foods plc

"How high on the agenda are rural matters?"

John Edwards, chief executive, Advantage West Midlands, the Regional Development Agency

"The battle for the Countryside"

Ewen Cameron, Rural Advocate and Chair of Countryside Agency

AgriVision seminars – day one

Hall 1, morning, Wed, Dec 5, Sponsored by NatWest,

Chaired by Andy Flint – NatWest regional agricultural manager

My business: my future

&#8226 Sustainable Land Management – how can farm businesses become more sustainable?

Nick Way, director of policy, CLA

&#8226 Assessing my business – what have I got, and what should I use it for?

Matthew Currie, managing director, Smiths Gore Farm Management

&#8226 Adding value – how can I profit from the food I produce?

Geoff Richmond, Advantage West Midlands

&#8226 Diversification – scrap the word? but can I profit from non-food opportunities?

Derek Gardner, national consultant, Promar

Hall 2, morning, Wed, Dec 5, Sponsored by Morrisons,

Chaired by Chris Blundell – corporate affairs director, Morrisons

How is the world changing – future market opportunities

&#8226 My future customers – who are they and what will they want?

Martin Hingley, senior lecturer in marketing, Harper Adams University College

&#8226 Food chain collaborations – a modern success story

Donald Brown, Beef System Specialist, Richard Keenan UK Ltd

&#8226 Assurance/traceability – consumers say they want it, so why am I the one paying for it?

Philippa Wiltshire, chief executive, FABBL

&#8226 Winning exports – why should it matter to me, and how can I play my part?

Henry Lewis, livestock export manager, MLC

Hall 1, afternoon, Wed, Dec 5, Sponsored by Advantage West Midlands, (RDA)

Taming the Technology

&#8226 Maximising business potential – how can my business profit from technology?

Roger Da Cunha, customer services manager, Farmplan

&#8226 Arable IT; Precision farming – whats the latest and how could it benefit me?

Dr Paul Miller, project director and head of process engineering division, Silsoe Research Insititute

&#8226 Livestock IT; On-line BCMS – whats the latest and how could it benefit me?

Stephen Fenton, business development manager, BCMS

&#8226 Putting IT into practice – how can I get the benefits without the hassle?

Derek Hartshorne, environment and land-based sector hub development manager, LANTRA

Hall 2, afternoon, Wed, Dec 5, Sponsored by Royal Bank of Scotland,

Chaired by Jimmy McLean, head of agricultural services, Royal Bank of Scotland

Practical realities

&#8226 Livestock auctions – what is their future role? Should I be selling direct to my customers?

Les Armstrong, chairman, NFU Livestock Committee

&#8226 Feeding for milk – what are my options for maximising quality and margin?

Bridget Drew, director dairy and food research, ADAS Consulting Ltd

&#8226 Arable stewardship – what are the benefits and why could it be the future for my business?

Andrew Sherrott, lead project officer for the arable stewardship pilot scheme, DEFRA

&#8226 Arable profitability – labour and machinery, whats the bottom line in the real world?

John Bailey, senior ADAS mechanisation consultant

AgriVision seminars – day two

Hall 1, morning, Thu, Dec 6, Sponsored by NatWest

Chaired by Julian Cook – NatWest regional agricultural manager

My business: my future

&#8226 Sustainable Land Management – how can farm businesses become more sustainable?

Andy Neale, senior policy officer, Countryside Agency and a representative from one of the CAs Land Management Initiatives

&#8226 Assessing my business – what have I got, and what should I use it for?

Mark Shelton, director, Deloitte & Touche Food and Agriculture Group

&#8226 Adding value – how can I profit from the food I produce?

James Miles-Hobbs, Partner, Andersons

&#8226 Diversification – scrap the word? but can I profit from non-food opportunities?

DEFRA Rural Development Service

Hall 2, morning, Wed, Dec 5, Sponsored by Morrisons,

Chaired by Chris Blundell – corporate affairs director, Morrisons

How is the world changing – future market opportunities

&#8226 My future customers – who are they and what will they want?

John Giles, divisional director, Promar International

&#8226 Food chain collaborations – a modern success story

Karen Davies, chief executive, Heart of England Fine Foods alongside a HEFF producer member

&#8226 Assurance/traceability – consumers say they want it, so why am I the one paying for it?

Michael Paske, NFU vice president

&#8226 Winning exports – why should it matter to me, and how can I play my part?

Andrew Barnard, commercial director, Dalgety Arable Ltd

Hall 1, afternoon, Wed, Dec 5, Sponsored by Advantage West Midlands, (RDA)

Taming the Technology

&#8226 Maximising business potential – how can my business profit from technology?

Andy Offer, ADAS head of group development

&#8226 Arable IT; Precision farming – whats the latest and how could it benefit me?

Peter Corbett, arable marketing manager, Dalgety Arable Ltd

&#8226 Livestock IT; On-line auctions – whats the latest and how could it benefit me?

Richard Webber, managing director, Shearwell Data Systems

&#8226 Putting IT into practice – how can I get the benefits without the hassle?

Business Link Coventry and Warwickshire

Hall 2, afternoon, Wed, Dec 5, Sponsored by Royal Bank of Scotland,

Chaired by Ian Kenny, agricultural support manager, Royal Bank of Scotland

Practical realities

&#8226 Quality niche – could the organic model be applied to my produce?

Professor Carlo Leifhert, professor of ecological agriculture, University of Newcastle-upon-Tyne

&#8226 Feeding for meat – What are my options for maximising quality and margin?

Jeff Wood, Bristol University

&#8226 Integrated farming – What are the benefits and why could it be the future for my business?

Andrew Howesman, LEAF demonstration farmer and farm business manager, HS&D Burgess, Cambs

&#8226 Arable profitability – farmer or food producer?

John Gazzard, head of food consultancy, ADAS