By FWi staff
NEW producer group Milk Link has embarked on a campaign to sign over 3200 members before the end of the month.
The Plymouth-based co-op, one of three created after the enforced break-up of Milk Marque, ditched its temporary name, Meadow Fresh, and launched its new identity this week.
Founder members – those belonging to Milk Marque who sign before 29 February – will earn extra interest on preference shares and gain longer term benefits over and above subsequent members, says the company.
Its aims remain unchanged.
“By working with our customers Milk Link will add value to its milk and by minimising its costs return the best prices to our members,” says chairman Jim Harrison.
Milk Link will collect milk across nine counties from Cornwall to Kent, selling 1.4 billion litres to regional and national dairy companies.
Turnover is expected to top 250m a year.
The co-op has also launched an advice line for members, on 0845 300 3123. Calls are charged at local rate.
- 20% say yes to Axis in a week, FWi, 02 February, 2000
- Milk Marque spawns new names, FWi, 14 December, 1999