USE AI to introduce superior genetics into suckler herds and the reward is high performance progeny.
That was the main message at the launch this week of Genuss commercial 100-cow suckler herd at Warren Farm, Lambourn, Berks.
Genuss beef programmes manager Angela Gimbert said careful sire selection and synchronised breeding could boost genetic gain within the herd.
Genus hopes its Warren Farm suckler unit will demonstrate this aspect.
• Also launched was Genuss first beef sire directory.
which details individual performance traits of fully proven sires.