03 March 1998
Supermarkets British beef focus hits Irish sales

FARMERS and slaughterers in Ireland claim to be losing sales on their biggest market, the British supermarket sector.

The pro-British position taken by the biggest supermarkets over beef has gone down in the Republic like a lead balloon, they say.

Irish agriculture minister Joe Walsh said retailers had not ruled out a return to Irish beef when the Meat and Livestock Commissions current £2m pro-British promotion campaign ended.

The Irish press has said the supermarket boycott of Irish beef runs counter to the principles of the European Union free market.

  • The Scotsman 03/03/98 page 29