10 April 2000
Supermarkets launch fruit-and-veg war

By FWi staff

BRITAINS big supermarkets are using fruit and vegetables as a new weapon in their price war to win more customers, according to two tabloid newspapers.

Tesco is slashing prices in a bid to save families about 266 each on their annual food bill, reports the Daily Mail.

The paper says lettuce, carrots, potatoes and apples are among the items which will have their prices cut, in some cases by more than half.

As an example, it says that carrots will be sold at 15p/lb rather than 32p/lb. White potatoes will be slashed from 16.72p/lb to 10.7p/lb.

Sainsburys told the paper it would respond by matching any Tesco price cuts. Safeway also promised to check their prices against Tescos.

According to The Express, the three supermarkets noticed big increases in vegetable sales following the well-publicised diet of TV host Vanessa Feltz.

Tescos price cuts are worth 25 million, the paper adds.

  • Daily Mail, 10/04/00, page 41
  • The Express, 10/04/00, page 7