TEENAGE GIRLS will be encouraged to eat more dairy products as part of a new £3m marketing campaign launched by the Milk Development Council.
The MDC initiative is aimed at girls aged between 11 and 16 years.
It will encourage them to increase their daily intake of milk, cheese and yoghurt in order to protect themselves against the bone disease osteoporosis.
The campaign follows MDC research which indicated only one in four girls is eating three dairy products each day.
Dubbed “Naturally Beautiful” the campaign will aim to bolster the amount of calcium teenage girls consume by showing them that dairy products can benefit hair and skin.
*For more details see FARMERS WEEKLY on Fri (Apr 1).