By FWi staff
THE Aberdeen-Angus cattle society is putting 150,000 into a new three-year scheme which aims to link production, processing and retail to increase sales of branded Aberdeen-Angus beef.
Match-funding from processors and retailers should more than double the money available, says society chief executive, Ron McHattie.
Commercial Aberdeen-Angus cattle are available across the UK, but too often they end up in the beef supply chain unidentified, says Mr McHattie.
The objective of the new marketing scheme, which will operate under the banner of the Aberdeen-Angus Beef Club, is to secure more producers and more retail outlets.