5 May 1995

Top publishing award for FW

FARMERS WEEKLY fought off stiff competition this week to win the coveted Periodical Publishers Associations Business and Professional Magazine of the Year Award.

The PPA represents the UKs publishing industry and a wide selection of magazines from Marie Claire and Country Life to Flight International and Yachting World.

The award, sponsored by the Royal Mail, praised FARMERS WEEKLY for displaying a sound understanding of readers needs and demonstrating the ability to forge a partnership with the industry.

The judges said a key element in FARMERS WEEKLYs success has been recruiting and motivating a team of high-calibre journalists The magazine enjoys a particularly strong team spirit with everyone dedicated to improving quality standards. The magazines strong regional coverage was also highly commended: "Five regional journalists provide essential local flavour," said the judges.

The PPA accolade rounded off a week of awards for FARMERS WEEKLY (see page 15).