Value for money key to food marketing - Farmers Weekly

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Value for money key to food marketing

22 November 1999
Value for money key to food marketing

WHEN will British agriculture realise that the only way to stimulate demand for British food is to market the products to customers on a value for money basis?

This must be conducted through a National Marketing Agency which works exclusively for Britains farmers and can use PR, advertising and other marketing techniques to achieve sustained demand for a quality product.

  • Chris Jeffery, Malton, Yorkshire Email: chris@laycocks.co.uk

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    Value for money key to food marketing

    22 November 1999
    Value for money key to food marketing

    WHEN will British agriculture realise that the only way to stimulate demand for British food is to market the products to customers on a value for money basis?

    This must be conducted through a National Marketing Agency which works exclusively for Britains farmers and can use PR, advertising and other marketing techniques to achieve sustained demand for a quality product.

  • Chris Jeffery, Malton, Yorkshire Email: chris@laycocks.co.uk


    Stop selling milk short

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