Watchdog slams Monsantosgenetically modified ads - Farmers Weekly

Subscribe and save

Farmers Weekly from £133
Saving £46
In print AND tablet

SUBSCRIBE NOW

sub_ad_img

Watchdog slams Monsantosgenetically modified ads

01 March 1999
Watchdog slams Monsanto’s
genetically modified ads

MONSANTO is considering its response to criticism that claims made in its £1 million advertising campaign were “wrong, unproven, misleading and confusing” …more…
todays news



Euro = £0.6829
Creditworthy customers?
FWi Company Check gives peace of mind

Try the service for free – phone 0181-652 4903
Making Money out of Beef – MLC report
Click here for a summary
MLC Interactive Beef Management programme
ADAS, CLA and NFU membership services
Click the logos
    



    Read more on:
  • News

Watchdog slams Monsantosgenetically modified ads

01 March 1999
Watchdog slams Monsanto’s
genetically modified ads

MONSANTO is considering its response to criticism that claims made in its £1 million advertising campaign were “wrong, unproven, misleading and confusing” …more…
todays news



Euro = £0.6873
Creditworthy customers?
FWi Company Check gives peace of mind

Try the service for free – phone 0181-652 4903
Making Money out of Beef – MLC report
Click here for a summary
MLC Interactive Beef Management programme
ADAS, CLA and NFU membership services
Click the logos
    



    Read more on:
  • News

Watchdog slams Monsantosgenetically modified ads

01 March 1999
Watchdog slams Monsanto’s
genetically modified ads

By FWi staff

MONSANTO is considering its response to criticism that claims made in its £1 million advertising campaign were “wrong, unproven, misleading and confusing”.

The campaign, which ran for three months in many of the national newspapers last summer, aimed to persuade the public to accept genetically modified (GM) food.

But a draft report by the Advertising Standards Authority (ASA) has upheld eight out of 13 complaints about the campaign.

The ASA ruled that the campaign, which related to the series of seven full-page adverts, presented Monsantos own opinion “as accepted fact”.

The report criticises Monsanto for suggesting that GM potatoes and tomatoes have already been approved for sale in Britain.

It also rejects Monsantos claims that GM crops are grown in a more environmentally sustainable way.

Claims that Monsanto would sacrifice herbicide sales for the sake of the environment were “confusing”, says the report.

Monsanto now has seven days to appeal against the ASAs findings before the draft report is submitted to the ASA full council

It has already apologised to Ben Gill, president of the National Farmers Union, after one of the adverts in question quoted him out of context.

The advert, titled Food Technology. Whos really behind it?, quoted five high-ranking experts supposedly in favour of GM crops and biotechnology.

Monsanto quoted Mr Gill as saying that “biotechnology has the greatest potential to provide enormous opportunities for farmers.”

The quote was based on an NFU press release, but Monsanto had added the word “greatest” and omitted the parts in which Mr Gill expressed his reservations.

In the original press release, Mr Gill quantified his comments by saying that GM crops would only benefit farmers if consumers were prepared to buy them.

“Of course, the final acceptance of the farming industry of genetically modified foods will depend on whether there is consumer demand for it,” he had said.

Mr Gill later said he had “no prior knowledge” that Monsanto “were going to use the statements in such a bald way without first checking with me.”

Although the newspaper campaign ended, Monsanto continued to run an uncorrected version of the advert on its UK website.

The website advert was also withdrawn after an FWi story pointed out it was still in the public domain.

    Read more on:
  • News
blog comments powered by Disqus