OXON dairy manager Neil Rowe, milking 170 cows for Marcham Farms, is questioning whether its really worth getting up in the morning to milk his cows.
On a visit to a local supermarket he noticed that bottled water costs three times as much as milk – at £2.20 for a litre of water compared with only 70p for a litre of milk.
Three times the quantity
"The average cow drinks 68 litres of water to produce 23 litres of milk. So every time I get up in the morning Im putting three times the quantity of water into the cow, to get a product which is worth a third of the price," he said.
"Think of all the effort involved in producing milk compared with water which you can suck out of the ground, has a six-month shelf life, and does not require a chill chain.
"When Milk Marque can sell milk for the same price of water then maybe well be achieving something," he added.
It takes a bit of bottle to produce milk when water cost three times as much, according to Oxon dairy manager Neil Rowe.