17 August 2001

WMC – paying top market prices

DIRECTORS of the Welsh Meat Company claim it has moved from a concept to a reality, and is paying producers top market prices.

Producer-director John Davies told a festival Press conference that the co-op was procuring 1000 lambs a week for one Dyfed abattoir, and was about to supply beef cattle to St Merryn Meats new plant in south Wales.

"We exist to get the best possible prices for our members and any check of the league tables shows we are near the top," Mr Davies said.

A joint venture with the Llanybydder abattoir of Oriel Jones and Son was also producing jumbo-sized lamb-based sausages for Oakwood Park, one of Waless biggest tourist attractions. "Our Welsh bangers are going with a bang, especially at Oakwoods nightly firework displays. The benefits of down-market involvement will be passed back to the 500 producers, who have all invested at least £250."

Mr Davies, who farms some MoD land and has campaigned for many years to persuade military caterers to buy more Welsh meat, announced that the WMC could complete a deal in the autumn.

"Price is obviously an issue, but we believe we can deliver a quality product at a competitive price."

Jane James, WMCs general manager, added that the co-op was developing innovative new products, and trying to build special relationships with every link in the food chain.