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YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

7 December 2001

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

This is the final week of the farmers weekly/Nuflor from Schering-Plough competition. Fill in

the coupon, answer the tie-breaker and – who knows? – you could win one of the eight

prizes of £1250-worth of Ritchey Tagg Tru-Test livestock weighing equipment

OVER the past four weeks we have looked at the potential costs to livestock producers of a pneumonia outbreak and the importance of acting quickly in close co-operation with your vet. In this final week we look at the benefits of Schering-Ploughs Nuflor first-line antibiotic for pneumonia.

Nuflor is fast-acting, reaching effective levels in the lungs within the hour. It is also long-lasting, with a full course of Nuflor providing effective cover for up to five days. Coverage is also broad, with Nuflor effective against all major bacterial causes of pneumonia – P.multocida, M.haemolytica and H.somnus.

Moreover, according to Veterinary Investigation Centre data, there has been no recorded resistance to Nuflor from these three key bacteria.

Farmers trust Nuflor. In a survey carried out this year, more farmers preferred Nuflor to any other antibiotic and the majority of farmers found it more effective than their previous antibiotic.

Now fill in the coupon and send it to us. You never know, you could soon be one of eight proud owners of Ritchey Tagg Tru-Test livestock weighing equipment each worth £1250.

farmers weekly/Nuflor competition

My answers to the following questions are as follows (the answer to each question is within the text on the page and farmers weekly issue indicated).

1. (Nov 9, p40) What was the average cost of pneumonia for each sick

animal in the SAC survey? (tick one box)

A: £42 B: £51 C: £63

2. (Nov, 16 p44) How many types of bacteria are mainly

responsible for causing pneumonia? (tick one box)

A: One B: Three C: Five

3. (Nov, 23 p38) What is the normal body temperature of a calf? (tick one box)

A: 103F (39.5C) B: 101.5F (38.5C) C: 98.4F (37C)

4. (Nov, 30 p42) If your first attempt at treatment fails, what can pneumonia

costs escalate to? (tick one box)

A: £84/animal B: £98/animal C: £104/animal

5. (this page) How long does it take for Nuflor to reach effective levels in the

lung? (tick one box)

A: Less than 1 hour B: 4-6 hours C: 12 hours

Tie-breaker (complete this sentence in less than 15 words):

Farmers trust Nuflor because …………………………………………………………….

……………………………………………………………………………………………………

……………………………………………………………………………………………………

Name: …………………………………………………………………………………………

Address: ………………………………………………………………………………………

……………………………………………………………………………………………………

……………………………………………………………………………………………………

………………………………………… Postcode: ………………………………………..

Tel: …………………………………. Mobile: …………………………………………….

Are you a: (tick on box)

Tenant farmer? Owner-occupier? Farm manager?

Farm size (acres) ………………… Grass acreage (acres) …………………………

Dairy numbers ……………………. Beef numbers ……………………………………

Please send your completed coupon to: farmers weekly/Nuflor Competition, farmers weekly, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.

Closing date is Dec 21, 2001.

Question 5:

How long does it take for

Nuflor to reach effective

levels in the lungs?

Use the answer to fill in the coupon on this page.

Then make sure you get it

to us by Dec 21

Nuflor benefits

&#8226 Proven first-line antibiotic for pneumonia.

&#8226 Effective against all major bacterial causes of pneumonia.

&#8226 No recorded resistance.

&#8226 Easy one-shot administration for up to five days cover.

&#8226 Farmers prefer Nuflor when treating pneumonia.

&#8226 Now available in extra-value 250ml bottles.

POM. Contains florfenicol. For further information and advice, consultyour veterinary surgeon.

Schering-Plough Animal Health, Breakspear Road South, Harefield, Uxbridge, Middlesex UB9 6LS

The prize

Win £1250-worth of

Ritchey Tagg Tru-Test quick and accurate livestock

weighing equipment – so

you can monitor how well

cattle recover after

treatment with Nuflor

1. How are the 8 £1250 vouchers for Ritchey Tagg weighing equipment to be won? Read the text and then study the question that will be published in each of the FW issues of Nov 9, 16, 23, 30 and Dec 7. There will be a chance to answer all five questions and complete the tie-breaker in the coupon in the Dec 7 issue.

2. The prize is one of 8 £1250 vouchers for Ritchey Tagg weighing equipment. No cash alternatives are available.

3. The decision of the judges and of the editor of FARMERS WEEKLY will in all matters be final and legally binding.

4. The completed entry forms are the property of FARMERS WEEKLY and Schering-Plough Animal Health.

5. The competition is open to all farmers and farm managers in Great Britain.

6. The closing date for receiving completed coupons is Fri, Dec 21. They should be addressed to: FARMERS WEEKLY/Nuflor Competition, FARMERS WEEKLY, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.

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YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

30 November 2001

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

Weve reached week four of the farmers weekly/Nuflor from Schering-Plough

Animal Health competition. There are eight prizes of £1250-worth of

Ritchey Tagg Tru-Test livestock weighing equipment to be won

HOW do you win one of the eight prizes? Just read the text on this page and answer the question. Keep a note of the answer (and of the answers to weeks one, two and three, if you havent already done so) and use it to fill in the coupon that will appear in the Dec 7 issue of farmers weekly.

Getting your vet involved

One of the most important ways of dealing with a pneumonia outbreak is to get the treatment right first time. Do it right and you maximise the calfs lifelong performance.

Involving your vet early on in the process is essential, as they can:

&#8226 Determine the cause and severity of the outbreak.

&#8226 Identify the particular environmental risk factors that may be stressing your calves.

&#8226 Prescribe the most effective treatment, possibly including an anti-inflammatory agent if required. Even a relatively small improvement in success rate gives a useful saving in avoiding lost production.

&#8226 Advise you how best to treat other calves that have come into contact with infected animals.

&#8226 Take lab samples where necessary to identify which agent is causing the infection.

&#8226 Minimise retreatment costs.

What treatment needs to achieve

Viruses may initiate pneumonia, but it is the secondary bacterial infections that cause most of the damage to calves lungs.

The aim of the treatment should be to cure the infection rapidly, control the inflammation and prevent death. Equally important is the need to prevent the spread of the disease to other, healthy calves who may come into contact with diseased animals.

You also need to avoid expensive retreatment. Schering-Plough Animal Health estimates that if your first attempt at treatment fails, pneumonia costs can escalate to as much as £104/animal.

Tackling the inflammation

Quality antibiotics like Nuflor give good control of bacteria, but an effective anti-inflammatory product may be needed to treat the inflammation that causes lung damage. Not all anti-inflammatories are the same; the best – like Finadyne – are fast-acting, minimise damage to the lungs, rapidly lower body temperatures and provide pain relief.

That means normal eating and drinking patterns can be quickly restored and the calf launched back on the path to full health.

Nuflor benefits

&#8226 Proven first-line antibiotic for pneumonia.

&#8226 Effective against all major bacterial causes of pneumonia.

&#8226 No recorded resistance.

&#8226 Easy one-shot administration for up to five days cover.

&#8226 Farmers prefer Nuflor when treating pneumonia.

&#8226 Now available in extra-value 250ml bottles.

POM. Contains florfenicol. For further information and advice, consultyour veterinary surgeon.

Schering-Plough Animal Health, Breakspear Road South, Harefield, Uxbridge, Middlesex UB9 6LS

Question 4:

If your first attempt at treatment fails, what can pneumonia costs escalate to?

Please keep a note

of the answer and

use it to fill in the coupon that will

appear on the

competition page in

the Dec 7 issue of FW

READ THE RULES

1. How are the 8 £1250 vouchers for Ritchey Tagg weighing equipment to be won? Read the text and then study the question that will be published in each of the FW issues of Nov 9, 16, 23, 30 and Dec 7. There will be a chance to answer all five questions and complete the tie-breaker in the coupon in the Dec 7 issue.

2. The prize is one of 8 £1250 vouchers for Ritchey Tagg weighing equipment. No cash alternatives are available.

3. The decision of the judges and of the editor of FARMERS WEEKLY will in all matters be final and legally binding.

4. The completed entry forms are the property of FARMERS WEEKLY and Schering-Plough Animal Health.

5. The competition is open to all farmers and farm managers in Great Britain.

6. The closing date for receiving completed coupons is Fri, Dec 21. They should be addressed to: FARMERS WEEKLY/Nuflor Competition, FARMERS WEEKLY, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.

The prize

Win £1250-worth of

Ritchey Tagg Tru-Test quick and accurate livestock weighing

equipment – so you can monitor how well cattle recover after

treatment with Nuflor

    Read more on:
  • News

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

23 November 2001

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

Welcome to week three of the farmers weekly/Nuflor from Schering-Plough Animal Health competition. You could

win one of eight prizes of £1250-worth of Ritchey Tagg Tru-Test weighing equipment. Just read the text, answer

the question on this page and then fill in the coupon that will appear in the Dec 7 edition of farmers weekly

What are the signs of pneumonia?

More than half of all cases of calf pneumonia occur in the three high-risk months of November, December and January, so this is the time of the year when you need to be particularly vigilant. Being able to recognise the early signs of pneumonia and treating your sick animals promptly is essential in preventing deaths and minimising retreatment costs.

What can you do?

&#8226 Check your livestock frequently.

&#8226 Look and listen for coughing, weeping eyes, running noses, breathing difficulties and animals off their feed.

&#8226 If you suspect they may have pneumonia, take their temperature. The normal body temperature is around 101.5F (38.5C). Anything over 103F (39.5C) suggests that infection is present and lung damage is probably already happening.

&#8226 Call your vet early on. The most cost-effective way of dealing with pneumonia is to get the treatment right first time.

What can your vet do?

Your vet can determine the cause and the severity of the outbreak, identify environmental risk factors and the causes of stress, prescribe the most effective treatment (this may include an anti-inflammatory agent), and advise on treatment of other calves that have come in contact with the affected ones. This will also minimise the costs of having to retreat.

The ideal antibiotic

You will only get good first-time success if the antibiotic you use is highly active against the bacteria causing the infection.

Not every antibiotic is effective against all three major pneumonia-causing bacteria, Mannheimia haemolytica (which used to be known as Pasteurella haemolytica), Pasturella multocida and Haemophilus somnus. Its worth checking if your current treatment is effective against these three bacteria.

The ideal antibiotic would be one where there is no recorded resistance. It should also be fast-acting and achieve high concentration levels in the lungs. A single-shot treatment that gives long enough cover to kill the infection offers the best value for money, and saves labour.

Nuflor benefits

&#8226 Proven first-line antibiotic for pneumonia.

&#8226 Effective against all major bacterial causes of pneumonia.

&#8226 No recorded resistance.

&#8226 Easy one-shot administration for up to five days cover.

&#8226 Farmers prefer Nuflor when treating pneumonia.

&#8226 Now available in extra-value 250ml bottles.

POM. Contains florfenicol. For further information and advice, consultyour veterinary surgeon.

Schering-Plough Animal Health, Breakspear Road South, Harefield, Uxbridge, Middlesex UB9 6LS

READ THE RULES

1. How are the 8 £1250 vouchers for Ritchey Tagg weighing equipment to be won? Read the text and then study the question that will be published in each of the FW issues of Nov 9, 16, 23, 30 and Dec 7. There will be a chance to answer all five questions and complete the tie-breaker in the coupon in the Dec 7 issue.

2. The prize is one of 8 £1250 vouchers for Ritchey Tagg weighing equipment. No cash alternatives are available.

3. The decision of the judges and of the editor of FARMERS WEEKLY will in all matters be final and legally binding.

4. The completed entry forms are the property of FARMERS WEEKLY and Schering-Plough Animal Health.

5. The competition is open to all farmers and farm managers in Great Britain.

6. The closing date for receiving completed coupons is Fri, Dec 21. They should be addressed to: FARMERS WEEKLY/Nuflor Competition, FARMERS WEEKLY, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.

Question 3:

What is the normal body

temperature of a calf?

Please keep a note of the

answer and use it to fill in

the coupon that will appear

on the competition page in

the Dec 7 issue of FW.

The prize

Win £1250-worth of

Ritchey Tagg Tru-Test quick and accurate livestock

weighing equipment – so

you can monitor how well

cattle recover after

treatment with Nuflor

Being able to distinguish the signs of pneumonia (like nasal discharge, right) from those of healthy calves (left) is important if a pneumonia outbreak is to be controlled quickly.

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  • News

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

16 November 2001

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

THIS is week two of the farmers weekly/Nuflor from Schering-Plough Animal Health. You could win one of

eight prizes of £1250-worth of Ritchey Tagg Tru-Test weighing equipment. Just read the text, answer the

question on this page and then fill in the coupon that will appear in the Dec 7 edition of farmers weekly.

What can I do to prevent pneumonia?

Both environmental factors and infectious organisms interact to cause an outbreak of pneumonia. So your control programme must target both issues.

Environmental factors

Environmental factors can stress a calf and weaken its defences, allowing infection to take hold. A number of factors can be involved. These include sick animals not being isolated, mixing groups of calves, transport, exposure to draughts, overstocking, inadequate ventilation, temperature extremes, poor hygiene or drainage and poor access to feed.

What can you do about it?

Improve existing housing by looking at your management practices and stocking rates as well as checking ventilation flows within the building.

Infectious organisms

Bacteria – Bacterial infection tends to cause the most serious type of pneumonia. There are three main culprits, Mannheimia haemolytica (which used to be known as Pasteurella haemolytica), Pasturella multocida and Haemophilus somnus (see graph). All have toxic and inflammatory effects that cause lung damage.

What can you do?

&#8226 Discuss the best antibiotic treatment with your vet.

&#8226 Treat early to avoid lung damage and costly retreatment.

&#8226 Trust an antibiotic that is effective against all three main pneumonia-causing bacteria right from the start.

Viruses – although sometimes severe on their own, they tend to produce a mild form of pneumonia. But they weaken a calfs natural defences, allowing more serious bacterial infections to take hold. Although pneumonia viruses cannot be killed by antibiotics, they may be prevented by vaccination.

What can you do?

&#8226 Check with your vet whether a vaccination programme would be appropriate.

&#8226 Use laboratory tests to identify which pathogens are present in an outbreak.

Now answer the question on this page and keep the answer in a safe place. Then fill in the coupon that will appear in the Dec 7 edition of farmers weekly. Eight readers will each win a voucher worth £1250 that can be used to buy their choice of unit from Ritchey Taggs extensive range of Tru-Test electronic livestock weighing equipment.

Environmental factors like A – sick animals not isolated, B – mixing groups, C – transport, D – exposure to draughts, E – overstocking, F – inadequate ventilation, G – extremes

of temperature, &#42 – poor hygiene/ drainage, I – poor access to food can all stress a calf and weaken its defences.

Nuflor benefits

&#8226 Proven first-line antibiotic for pneumonia.

&#8226 Effective against all major bacterial causes of pneumonia.

&#8226 No recorded resistance.

&#8226 Easy one-shot administration for up to five days cover.

&#8226 Farmers prefer Nuflor when treating pneumonia.

&#8226 Now available in extra-value 250ml bottles.

POM. Contains florfenicol. For further information and advice, consultyour veterinary surgeon.

Schering-Plough Animal Health, Breakspear Road South, Harefield, Uxbridge, Middlesex UB9 6LS

Question 2:

How many types of bacteria are mainly responsible for causing pneumonia?

Please keep a note of the answer and use it to fill in the coupon that will appear on the competition page in the Dec 7 issue of FW.

READ THE RULES

1. How are the 8 £1250 vouchers for Ritchey Tagg weighing equipment to be won? Read the text and then study the question that will be published in each of the FW issues of Nov 9, 16, 23, 30 and Dec 7. There will be a chance to answer all five questions and complete the tie-breaker in the coupon in the Dec 7 issue.

2. The prize is one of 8 £1250 vouchers for Ritchey Tagg weighing equipment. No cash alternatives are available.

3. The decision of the judges and of the editor of FARMERS WEEKLY will in all matters be final and legally binding.

4. The completed entry forms are the property of FARMERS WEEKLY and Schering-Plough Animal Health.

5. The competition is open to all farmers and farm managers in Great Britain.

6. The closing date for receiving completed coupons is Fri, Dec 21. They should be addressed to: FARMERS

WEEKLY/Nuflor Competition, FARMERS

WEEKLY, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.

The prize

Win £1250-worth of

Ritchey Tagg Tru-Test quick and accurate livestock

weighing equipment – so

you can monitor how well

cattle recover after

treatment with Nuflor

    Read more on:
  • News

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

9 November 2001

YOUR PNEUMONIA KNOW-HOW COULD WIN WEIGHING KIT

You could win one of 8 vouchers for £1250-worth of Ritchey Tagg weighing

equipment, courtesy of Nuflor from Schering-Plough Animal Health. Just read the

text on this page, answer the question and fill in the coupon in the Dec 7 issue of FW

CALF pneumonia is never good news – it can cost you dearly in treatment and lost production. But you can profit from your pneumonia knowledge by winning one of eight £1250 vouchers for livestock equipment, courtesy of Nuflor, the once tried, always trusted antibiotic from Schering-Plough.

Just read the text over the next five weeks and answer the single question each week. Then fill in the coupon in the Dec 7 issue of farmers weekly. Eight lucky readers will receive a voucher for £1250 to spend on Ritchey Tagg weighing equipment.

The price of pneumonia

If pneumonia isnt tackled early and effectively, it will cause permanent damage to an animals lung. Any loss of lung capacity reduces the animals potential to grow, so livestock will take longer to reach their finishing or bulling target weights. That means higher production costs, lower productivity and smaller profits.

Actual costs

Costings by the Scottish Agricultural Colleges on 152 farms hit by actual outbreaks of pneumonia showed that the average cost of pneumonia was £63 for each sick animal. However, in the worst cases this cost could rise to £342. So total costs for 12 sick animals could be anywhere between £746 and £4104.

Hidden costs

Treatment and mortality costs, which account for £33 of the £63 total, are highly visible at the time of a pneumonia outbreak. But, other hidden costs may be just as significant, especially over the whole growing period and the lifetime performance of the animal. These typically account for £30 of the £63 total and included lost production and extra labour costs.

Costs of retreatment

Thats not the end of the costs either. If your first-line treatment of pneumonia fails, the total cost of retreating each animal increases by an estimated 65% due to additional treatments, potential deaths, permanent lung damage and increased production costs caused by slower growth rates and increased feed requirements.

Taking the SAC results, this means extra pneumonia retreatment costs of £40/animal on top of the £63/animal already spent.

Now answer the question on this page and keep it in a safe place. Then look out for the question in each of the next four issues of FW and fill in the coupon in the Dec 7, 2001 issue.

Question 1:

What was the average cost of pneumonia for each

sick animal in the SAC survey?

Please keep a note of the answer and use it to fill in the coupon that will appear on the competition page in the Dec 7 issue of FW.

The prize

Win £1250-worth of

Ritchey Tagg Trutest quick and accurate livestock

weighing equipment – so

you can monitor how well

cattle recover after

treatment with Nuflor

Nuflor benefits

&#8226 Proven first-line antibiotic for pneumonia.

&#8226 Effective against all major bacterial causes of pneumonia.

&#8226 No recorded resistance.

&#8226 Easy one-shot administration for up to five days cover.

&#8226 Farmers prefer Nuflor when treating pneumonia.

&#8226 Now available in extra-value 250ml bottles.

POM. Contains florfenicol. For further information and advice, consultyour veterinary surgeon.

Schering-Plough Animal Health, Breakspear Road South, Harefield, Uxbridge, Middlesex UB9 6LS

READ THE RULES

1. How are the 8 £1250 vouchers for Ritchey Tagg equipment to be won? Read the text and then study the question that will be published in each of the FW issues of Nov 9, 16, 23, 30 and Dec 7. There will be a chance to answer all five questions and complete the tie-breaker in the coupon in the Dec 7 issue.

2. The prize is one of 8 £1250 vouchers for Ritchey Tagg weighing equipment. No cash alternatives are available.

3. The decision of the judges and of the editor of FARMERS WEEKLY will in all matters be final and legally binding.

4. The completed entry forms are the property of FARMERS WEEKLY and Schering-Plough Animal Health.

5. The competition is open to all farmers andfarm managers in Great Britain.

6. The closing date for receiving completed coupons is Fri, Dec 21. They should be addressed to: FARMERS WEEKLY/Nuflor Competition, FARMERS WEEKLY, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS.

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