A balanced approach to breeding is needed to continue supplying world markets with the poultrymeat they require, according to Aviagen’s UK breeding programme director.

Speaking at a World Poultry Science Association meeting in Russia, Jim McAdam said the industry had faced some “tough challenges” from disease threats and rising feed costs recently

But he said consistent and balanced breeding would help bolster global supply.

“The only way to be sure these birds will meet the potential in wildly varying conditions is through a balanced breeding programme.

“Consistently selecting the right candidates to produce the next generation is critical.”
Jim McAdam

“A single pedigree male is ultimately responsible for around 50 million broilers or 70,000 metric tons of poultrymeat.

“Consistently selecting the right candidates to produce the next generation is critical.”

Mr McAdam said delivering key improvement of traits could be achieved by incorporating sophisticated selection tools and enabling steady improvements in body weight, feed efficiency and processing traits, as well as optimising reproductive performance.

During the conference Mr McAdam also highlighted the potential for growth in emerging markets such as Central Asia and Eastern Europe