NFU poultry chairman Charles Bourns is promoting food and farming in his local area by sponsoring his rugby team’s rising star.

Mr Bourns, who runs a poultry farm in Gloucester supplying broilers to 2 Sisters Food Group, has clubbed together with fellow farmer John Hore to sponsor Bristol full-back Jack Tovey (left in picture) and is gaining exposure for the Red Tractor logo in the process.

Each time the 21-year-old scores a try, the Red Tractor name is announced.

The logo will also appear in match catalogues this season.

Mr Bourns, who has supported the club for 55 years, said he thought it was important feed the message at a local level.

“A tremendous amount of effort and integrity goes into producing great-quality chickens under the Red Tractor Scheme and it is important that we help to promote this to consumers,” he added.

Jack, who has already scored seven tries this season, said: “I’m delighted John and Charles approached me about the Red Tractor sponsorship. I jumped at the chance to help support local farmers in the Bristol community and to engage spectators in something with real value.”