North East-based egg packer Chippindale Foods has introduced a range of measures to its farms aimed at boosting bee populations and monitoring their numbers more closely.
The campaign has been backed up with marketing activity highlighting the work undertaken on farm, which has been supported by the Bumblebee Conservation Trust.
Farmers supplying Chippindale Foods have been encouraged to create wildflower habitats on poultry ranges and attend training courses to learn more about monitoring bee species.
So far, nine farms have planted 16a of bee-friendly meadow, which can contain up to 40 plant species a square meter.
Managing director Nick Chippindale said: “We are now well on our way to achieving our target of having 40% of free-range eggs across all our brands produced by bee-friendly farmers by the end of next year.”
The work is supported with branded black-and-yellow-striped shelf packaging, stocked in Co-operative and Morrisons stores across Yorkshire.
Mr Chippindale added: “The project takes the concept of the charity egg pack and moves it up a level, creating sustainability in the supply chain, retaining value in the market and giving conscientious consumers a product that is having a direct and positive effect on the environment.
“The challenges facing bumblebee populations in the UK have been widely documented over the past few years and much has been done to encourage gardeners to do their bit.”