Farmers will have the chance to hear opinions on food and farming directly from consumers, with the opportunity to vote live on what they think is best practice, during debate sessions at this year’s Pig & Poultry LIVE event in May.
Sensitive issues such as the use of genetically modified ingredients and meat- and bonemeal in feed will lead discussions chaired by BBC Countryfile presenter, Adam Henson.
A panel of some of the most influential people in the industry, representing producers and consumers, will be assembled to add their views, including Peter Kendall, NFU president, Tim Rymer, JSR Genetics chairman, David Gibson, Moy Park director of agriculture and Rosemary Moon, food writer.
“The event will maintain its reputation for innovation by introducing a radically different perspective on factors that influence shopping choices,” said Angela Booth, commercial services director from feed company ABN. “Anecdotal footage gathered from focus group work with shoppers prior to the event will also be shown, and voting technology will allow the audience to have their say.”
Attendees will also be able to meet and chat with a broad selection of exhibitors from across the pig and poultry sectors, and can choose to attend workshops on everything from risk management when buying feed, to animal health and welfare.
“The workshops are designed to provide producers with practical information and advice to take home to their own businesses,” said Alice Bell, Royal Agricultural Society of England event manager.
“Pig & Poultry LIVE 2011 will give participants an unprecedented and exclusive insight into the mind of our end customer, together with how we can all tackle the challenges to ensure a long-term, viable food supply.”