Egg sales have reached their highest levels since the late 1980s, with volume and value rising strongly in the run-up to Easter.
In the four weeks ending 17 March, sales volume grew by over 6%, while total expenditure on eggs came to £70m, up 7.9% on the previous year, according to data from Kantar Worldpanel, a consumer research business.
This increase in market worth suggests sales have been driven by more than just discounting in the retailers.
The growth in egg sales continues the longer-term UK market trend, with 2012 retail sales up by 5% in volume – from 4.83-5.06bn eggs – and by 7.3% in value.
Andrew Joret, chairman of the British Egg Industry Council, said Brits had fallen back in love with eggs.
“We’ve seen more good news over the Easter period, with further scientific evidence of eggs’ role in a healthy start to the day, as new research has shown that eating eggs for breakfast can help to cut out unhealthy snacking during the day.
“The new research is perfectly timed, as the cold weather has encouraged many people to start the day with a hot breakfast,” he added.