This week at DSM Nutritional Products “Bright and Sustainable Poultry Production” seminar attendees and journalist received a goody bag at the end. 

But this is no ordinary press or participant kit. 

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A normal press kit you might say, memory stick, novelty torch but what’s in that box?  

Oh but of course! It’s a car shaped nut-cracker with a poultry feed enzyme brand imprinted on its bonnet!

Should have known…  Hats off to you DSM, you’re edging to the top of the press kit competition.