Eggs on a conveyor belt © Tim ScrivenerLibrary image © Tim Scrivener

Shropshire-based packer Oaklands Farm Eggs has teamed up with two former Noble Foods directors to improve its sales and marketing operation.

Anthony Minto, former managing director, and Rob Newell, former marketing director at Noble Foods, the country’s largest egg business, have left to set up Origins Marketing and Consulting.

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The new consultancy has now announced a partnership with Oaklands Farm Eggs. Chairman of the packer, Aled Griffiths, explained the tie-up was to renew focus on sales and marketing.

“As a family business we have always invested in primary production at farm level and automation, having just completed the installation of the most advanced Moba grading machine in the world. 

“Today we recognise that agribusiness has moved on and we believe we now have the right sales and marketing team in place to take us to the next level.”

Mr Newell said the new marketing consultancy had initially intended to work outside the egg sector, but was swayed by what it saw as strong opportunity for growth.

“We hadn’t intended to continue a career in eggs, but once we had begun to see the capabilities of Oaklands and got to know the family, it was clear we had an opportunity to be part of something special and transformational.”