The Traditional Farmfresh Turkey Association has given its Golden Promise brand a new look with refreshed packaging and leaflets.

TFTA chairman Mick Binder explained that the new logo is intended to symbolise the upmarket appeal of a genuinely traditional turkey. “Our members go to great lengths to produce the best quality and we need an image that appeals to this market.”

The stylish new boxes provide information highlighting the points of difference. Recipe leaflets, using images from new photography commissioned during the year, provide fresh cooking advice and ideas that will help consumers make the best of the product’s traditional virtues.

He added that the new brand identity gives greater prominence to the EU designation of Traditional Specialist Guaranteed, which protects food names. New European Council regulations will soon require the TSG logo or relevant working to be used on all products with the designation. e_SClB

The Traditional Farmfresh Turkey became the first in the UK to gain a TSG label in 2000 and it remains the only turkey to enjoy this status.