The expansion of Noble Foods highly successful Happy Egg brand continues with the company announcing a new Happy Egg Company quiche will be sold in Tesco supermarkets across the UK from mid-May.
The Happy Egg quiche launch intends to tap into the almost £140m spent on premade quiche products in the UK while also promoting the use of its free-range eggs in the process.
“Whilst there are some retail offerings that contain free-range eggs, our consumer research identified that this is often not clear to shoppers,” said Rob Newell, head of brands at the Happy Egg Company.
“Shoppers who didn’t buy quiche also told us that their views of quiche remained largely stuck in the 70s – that mainstream flavours were uninspiring, and that the premium branded offerings were simply too expensive.”
Initial offerings in the new line will be a Mature Cheddar and Maple cured Bacon, and Smoked Salmon & Fresh Spinach quiche.