In this month’s Poultry World, our main focus is on egg marketing.

Our special report includes advice from Prof David Hughes of Imperial College London, who explains that egg sellers should “get out of the boredom zone”. He explains that they could be doing much more to add value to their products. James Allen, director of top marketing firm Guerrilla, explains how this can be done on a budget.

We also profile two packers who have “gone it alone” with their branding and marketing: from smaller Romsey-based firm Clayton Eggs, to LJ Fairburn, a family that was Noble Foods’ largest supplier before it split from the firm and decided to launch its own brand.

The Business section also features an interview with outgoing British Poultry Council chief executive Peter Bradnock, who gives his thoughts on the industry after 22 years.

Exclusive News stories include a report on the current egg market, and the collapse of a poultry shed under the weight of drifting snow. Also, how the Dutch broiler market is splitting, creating higher welfare standards for its retail birds, while retaining the same standard for those exported.

We also have a full report from the International Egg Commission conference in Madrid, which took place in April, plus analysis of the supermarkets’ decision to drop non-GM soya in poultry feed.

The Technical section has a visual guide to the gut of the broiler, reports on antibiotics from the World Poultry Science Association spring meeting, while Ken Randall reports from the Turkey Science and Production conference.

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