Yorkshire Farmhouse Eggs has launched a new “555 Campaign”, claiming that it would cost consumers just £5.55 a year to make the switch from cage eggs to free range.

“The perception of free-range eggs has traditionally been that they are considerably more expensive than the cage-farmed alternatives,” said a statement. “But our research, found the cost of switching from caged to free-range eggs to be much lower than initially thought.”

The company points to the introduction of new welfare legislation last year which, it says, has increased production costs by 40% in the past 12 months.

Yorkshire Farmhouse director Adrian Potter explained how he took a selection of supermarket own label value eggs in mixed weight packs and calculated an average egg price of 15p/egg, (see table below).

He then compared this with the same three supermarkets’ own label free-range eggs, medium size in packs of 12. These gave an average price of 18p/egg.

Based on average UK consumption of 185 eggs per person per year, and taking a price difference of just 3p/egg, the cost increase over 12 months comes to £5.55 – about the same as packet of washing powder or a bottle of wine.

“This new research shows just how affordable making the switch to free-range eggs can be,” said Mr Potter. “We understand that while many people support higher-welfare farming, they have been unable to justify the higher prices in these tough times. Our latest figures show that free-range food is now becoming more accessible.”

The research did not include any eggs on promotion, he added.

Read what the Feathered Forager has to say on the true cost of switching to free range. What do you think? 

Brand

Category

Pack size

Pack price

(Cost/egg)

Asda Smart Price (min net weight)

Value

6

0.98

0.16

Tesco Everyday Value (min net weight)

Value

10

1.35

0.14

JS Basics (min net weight)

Value

6

1.00

0.17

Asda OL Free Range (medium)

Free range

12

1.98

0.17

Tesco OL Free Range (medium)

Free range

12

2.00

0.17

JS Woodland Free Range (medium)

Free range

12

2.60

0.22

Total cost of value eggs

£3.33

Total No. of value eggs

22

Average price per egg

15p

Total cost of free-range eggs

£6.58

Total No. of free-range eggs

36

Average price per egg

18p

 

Philip Clarke on G+