Poultry integrator Faccenda is to change its name to Faccenda Foods, part of a move to “re-energise” the brand following the acquisition of Cranberry Foods.

The name will change at the end of April. Faccenda said it wanted to improve service, quality and product range and make full use of the “diverse capabilities” of the chicken and turkey operations. Fresh branding was part of that process.

See also: Faccenda grows sales and profit from poultry

Faccenda has recently completed the construction of a 100,000sq foot portioning facility in Telford, Shropshire, which managing director Andy Dawkins said would “transform the company’s processing capabilities”.

He added: “With the integration of the businesses, we had the opportunity to re-energise our brand proposition as a fresh and convenience food supplier.”