The British Poultry Council has announced the appointment of Caroline Leroux to the new position of head of external relations.

This key appointment is an important part of the BPC’s on-going effort to raise the profile and reputation of the UK poultrymeat sector.

Before getting involved in the poultry industry, Ms Leroux spent three years in the dairy industry, working as communications specialist for the International Dairy Federation in Brussels after a stint as communications co-ordinator for Dairy Farmers of Canada in Ottawa.

She holds a master’s degree in political science and communications from the Sorbonne University in Paris, and started her career in national and local politics before moving on to agriculture.

Peter Bradnock, chief executive of BPC, said: “We’re delighted to welcome Caroline to the BPC team. Her experience in agriculture and agri-food combined with her communications skills will be an asset to the organisation.”