Video: RSPCA promotes free-range eggs for pancake day

The RSPCA is running a short TV campaign in the run up to pancake day next Tuesday (9 February), to encourage consumers to seek out its own RSPCA Assured free-range eggs.

According to the animal welfare group, consumption of eggs almost doubles on pancake day, with the UK population cooking, flipping and eating some 52m eggs, compared with 22m on a normal day.

A TV advert featuring the voice of actor John Hurt will be shown during programmes including Channel 4’s Sunday Brunch and Come Dine With Me, and More 4’s Jamie’s 15-Minute Meals and Kitchen Nightmares.

RSPCA Assured marketing manager Liam Kurzeja said the quirky combination of animation and poetry used in the ad was designed to be engaging and educational, “with a clear ask for people to choose RSPCA Assured products”.

“As well as the TV ad, for the first time RSPCA Assured has also launched a recipe video on how to make a pancake, on Facebook, Twitter and Instagram,” he added.

“Recipe videos are really popular on social media at the moment and we hope our recipe will appear in people’s news feeds just when they need it, saving them time and effort and reminding them to choose RSPCA Assured eggs.”

The campaign will also be supported by a series of infographics on laying hen welfare and pancake information, which will be shared on social media and the RSPCA Assured website.