The Wynnstay Group has announced the appointment of John Chance as its new poultry specialist in South Wales and the counties of Herefordshire and Worcestershire.


Mr Chance will be responsible for selling poultry feed and ancillary products to Wynnstay’s poultry customers, as well as expanding the company’s customer base throughout his trading area.

Mr Chance has a wealth of experience in the poultry sector and has previously held positions with Sun Valley Poultry and Noble Foods. He has an extensive knowledge of the broiler and free-range egg production sectors and is well-known throughout the industry.

Tom Williams, poultry product manager for Wynnstay says: “Wynnstay will soon be manufacturing laying-hen rations at its Llysonnen Mill in Carmarthen. As such the company is looking to expand its poultry customer base throughout South Wales and the Border Counties. John’s appointment will be key to achieving this goal and we look forward to working closely with him.

“The poultry sector is currently experiencing a difficult time due to tumbling egg prices. Despite this, Wynnstay remains committed to the sector and is confident that the industry can look forward to a positive future.”