ONLY PRODUCE what you”re good at, work together to compliment your strengths and most importantly bury your ego in a hole, was the message given to visitors to the Meadow Quality stand at Smithfield.

“Every producer is good at one enterprise, normally the one they enjoy the most. But working with others can maximise strengths,” said the co-op”s Adam Quinney.

Working with other committed producers to reduce costs and identify strengths of production systems will inevitably help improve relationships further up the supply chain, he added. “Most importantly, all parties must become more open.”

Groups such as Meadow Quality have a huge role to play, said its marketing and development manager Simon Phelps. “Some producers don”t want the hassle of marketing their product. This way we can keep a spot check on abattoir prices and transport.