Tickets have now gone on sale for this year’s Cereals event, being held near Lincoln on Wednesday 15 and Thursday 16 June.

More than 450 exhibitors are expected to attend the event at Boothby Graffoe, offering tips and advice aimed at helping growers squeeze the most profit out of their crops.

Given the current backdrop of firm prices through next season and beyond, the prospects are looking bright for those prepared to chase output, says event director Jon Day. “Of course things can change pretty quickly. But maximising crop yields will always be the key to unlocking better profits, whatever the market is doing.

“At the same time, production costs are climbing. So choosing the right inputs and using them as effectively as possible is critical. On both counts there’s no better place than Cereals 2011 to find all the expert advice you need.”

HSBC Agriculture returns as principal sponsor for the event and the firm’s head of agriculture, Allan Wilkinson, reckons the market place and price volatility will be at the forefront of many people’s minds.

“Grain was trading this time last year at somewhere around £100/t, with a risk it might even drop. Twelve months on and prices have fallen back, but only after a doubling of prices. The impact of rising consumer prices and the more long-term issues have taken the whole subject of food production and security to the top of public debate.

“And CAP reform is now just around the corner. It will give everyone the chance to bring themselves completely up to date with these important issues, so they can decide on future direction for their own business.”

Get your tickets online. It costs £20 for a standard adult ticket, while students pay just £17.

Visitors will also qualify for two NRoSO CPD points/four BASIS points for attending either day.