A WELSH FOOD company has launched what is believed to be the first beef and ale curry.

“I thought if you can use ale in pies and casseroles then why not in curry,” said Paul Trotman, managing director of the Authentic Curry Company.

Made with Welsh beef and Brains strong dark ale the new product, which recently won a Welsh Development Agency True Taste Wales food and drink award, has joined the company‘s Welsh Beef Stroganoff on the shelves of Tesco stores across the UK.

“Telling people you have won a top award helps open doors. It has turned a bit of a spotlight on the company.”

But scooping awards is nothing new to Mr Trotman as all 46 of the ready meals produced by the company have been given the True Taste seal of approval.

Founded in 1995 the Authentic Curry Company now has a turnover of more than £2m a year and operates out of a new 12,000sq foot factory.

The factory was built with the help of a processing and marketing grant funded by the Welsh Assembly and the EU.

A £12,000 PMG has also been awarded to Graham Heath, a part-time forestry consultant, to quintuple the number of bee hives he uses to produce Gwenyn a Choed honey at Talley near Llandeilo, Carmarthenshire.

The cash will let him transfer processing from his kitchen to a purpose-built facility and increase output to around 5000lbs a year.