NEW TOOLS to help cereal growers get the information they need faster will be unveiled by the Home-Grown Cereals Authority at Cereals 2004.

Data on Demand, from the HGCA‘s new Market Data Centre, will be one fresh addition to its stable of computer-based decision support tools.

It helps growers home in on the price, supply & demand, policy, currency or survey information they are after, claimed crop marketing manager Martia Ribeiro.

“We‘ve made the wealth of market information we hold more readily accessible and searchable,” she said.

“The cereals stats service has now become more bespoke.”

The changes herald a website relaunch, due to take place this summer, which can be previewed on the HGCA stand.

Other new additions include an interactive cereals map of the UK, which allows growers to find out about their local markets and pick out information of companies that buy their produce.

The new grain sampling guide Grain Sampling from field to buyer – understanding variation will be available, along with a demo of version 2 of the GrainPlan CD.

Growers will also be able to try out the Weed Management support system which is being developed to tackle weed control problems.

Highlights of the plots include green manuring, to encourage higher soil microbial activity, integrated control of wheat blossom midge, strobilurin advice for winter wheat and fusarium control in barley.

Growers can see the HGCA‘s new RL Plus interactive software for quizzing attributes of the main UK cereal varieties and the new seed health and treatment guide will be available.

Oat growers will be able to see the fruits of the AFENO project – tailor-made oats for chickens and turkeys.

Environmental work on display on the stand includes Environmental footprint – published information on the environmental impacts of UK cereal and oilseed cropping.

The latest HGCA efforts towards a carbon accreditation scheme for biofuels will also be highlighted.

HGCA Stand: 510 + 513