CEREALS 2004 organisers have assured visitors they will be able to cope with the huge numbers expected to turn up to Europe‘s leading arable event.
Pre-booked ticket sales are more than double last year‘s, according to Royal Agricultural Society of England marketing manager Jayne Spence.
“We‘re expecting a huge turn-out – it could even top last year‘s record 17,000 visitors,” she said.
But speedy access to the site is a priority this year, she stressed, following the experience from Cereals 2003 when visitors spent up to 40 minutes queuing.
“There‘s better road-signing, we‘ve increased the number of access points to the car park, refined the parking system and there‘s a fast-track entry point for those who already have a ticket.
“We‘re confident that the visitor experience will be better than last year.”
The remote site in Lincolnshire (Heath Farm, Leadenham, Nr Sleaford) will also help, since Cereals visitors will not have to grapple with rush traffic from Royston.
But mobile communications should be better for those who need to stay in touch.
“Reception over most networks seems to be better at Heath Farm than last year at Vine Farm,” said Ms Spence.
But because it is a remote site there is a strong chance the sheer volume of calls made will overload the local transmitter, she warned.
More information on Cereals can be found on FWi‘s Show Special page.