FARMERS‘ MONEY is being wasted by levy bodies, says the Tenant Farmers‘ Association.
“Since the release of the Curry Report, the focus has been on the chain from the supermarket to the farmer, but there has been a failure to reconnect with the customer,” said TFA chief executive George Dunn.
He said the MLC collected £25m from the industry each year, but too much of this was spent on benchmarking and analysing food chains, not product promotion.
But Mr Dunn conceded the biggest problem was that “ridiculous” EU state aid rules meant the cash could not be spent on campaigns that specifically promoted UK produce.
“For every pound spent on promoting generic beef, 40p of that helps foreign imports.
An MLC spokesman defended its role: “The MLC and its derivative bodies have a duty to help the efficiency of the industry and to help farmers to better returns.”