I hope that those of you who attended the Cereals event enjoyed it. It’s great to get together and catch up with people you haven’t seen for a while, compare notes on how dry or even how wet it has been, and discuss issues of the day.

Or, as Mrs B says, it’s just another excuse for a load of blokes to stand around and chat.

On a similar note, I was lucky enough to catch up with old pals at the event to launch the Commonwealth Agricultural Conference last week.

See also: How data-driven tools and training can lift potato yields

Next year it’s the turn of the Royal Norfolk Agricultural Association to host this prestigious event, which  gathers delegates from around the world.

The theme will be a circular economy – sustainable for agricultural society.

So, Mrs B, lots of blokes and no doubt some non-blokes discussing how circular economies and agriculture can work together to meet global sustainability challenges: truly an issue that must be close to certain politicians’ hearts.

Persuading others

My take, yet again, is of course that the solution isn’t just to reduce production in one or two countries and let the others take the strain.

If we are going to help deliver a truly sustainable world then persuading others is going to be the greatest feat. The question is, of course, how do you convince those who are not as fortunate as ourselves to become fully sustainable?

Only when food is fully valued, not just financially but holistically, will the solution be found.

All that’s a bit deep for a simple guy like me, but surely it makes complete sense. We can’t all go on producing food for an ever-increasing population at an ever-cheaper price. Something will have to give relatively soon.

In the meantime we will continue to plant and harvest our crops, chase a margin and enjoy life.

It certainly was a fantastic and enjoyable day last Sunday, showing lots of visitors around and giving some of the great British public the opportunity to see what we do and how their food is produced.