Success means Haymarket seeks new Cereals Event sites

The growing success of the annual Cereals Event has prompted organisers Haymarket Exhibitions to seek out new sites on working farms.

The field-based event, which runs for two days in June, has become the leading technical event for the UK arable industry, attracting 23,900 visitors and 400 exhibitors.

Historically the event has alternated between Lincolnshire and Cambridgeshire, but event organiser Jon Day is also keen to consider potential sites in Bedfordshire and Northamptonshire.

“In terms of the site, we need 70ha in total, with 20ha for the car parking and 50ha for the event itself. The field needs to have a main road network and the potential for several entrances into the car park.”

This year’s Cereals Event host was Farmers Weekly Arable Farmer of the Year Andrew Ward, who also hosted the event in 2004. He is a passionate farmer who likes to debate his approach with others, and to contribute to moving the whole sector forward.

“There is some financial gain from hosting the event, but what encourages me the most is to be involved with such a diverse range of people from right across the industry,” he says.

“It’s also a real bonus to see all the new varieties sown for the crop plots on our farm and to see first – and how they perform,” he says. “I take a real interest in the event and I’ve been really pleased to be involved on both occasions, I would be glad to host the event again.”

Potential host farmers should contact Mr Day at or call 01788 892 042.

The 2009 Cereals Event will be held at Vine Farm, Wendy on 10-11 June 2009. For more information go to


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