Asda helps hill farmers hit by foot and mouth outbreak

Asda supermarket is offering support to Britsh hill farmers hit by the latest outbreak of foot and mouth disease.

The UK’s second-largest retailer has launched a Hill Lamb Pack in a bid to lessen impact of the export ban on hill farmers, who were badly hit during the first foot and mouth outbreak in 2001.

Equivalent of 500 hill lambs

The pack, created for Asda by lamb supplier Welsh Country Foods, consists of a leg joint, breast, shoulder and chops.

Asda said it expected the equivalent of 500 hill lambs to be sold via the packs – about 20% of the hill lambs Welsh Country Foods would export a week.

‘Worst affected’

“The 2001 foot and mouth outbreak showed us that hill lamb producers are among the worst affected when overseas markets are lost,” said Pearce Hughes, Asda’s agriculture development manager.

“We wanted to create something that would offer an immediate lifeline for farmers whose lambs are normally exported.

“Although we can’t solve the problem for all hill farmers, we do hope it will go some way to preventing a price crash until exports resume.”

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