Farmers are flocking to FWi in record numbers, according to the site’s latest figures.
Last week users viewed more than one million pages, the first time this threshold has been breached, said FWi editor Julian Gairdner.
“We’ve seen a surge in traffic since the New Year with increases recorded for all the main parts of our site. The biggest increase is the search facility for online used equipment.”
“It’s evidence the digital age is reaching far and wide into the agricultural market,” Mr Gairdner said.
“Last year was a record year on the site and 2009 has started even better. Traffic is up by more than 60% year-on-year, proving farmers are really getting stuck into our online offering.”
The site’s redesign has contributed to the boost in page views, he added.
“Although we’ve only published the new home page so far, the improved design means users can see more clearly the breadth of content the site has to offer and that’s certainly helped drive traffic to all parts of the site.”