Market report: Pork sales boosted by promotions

Consumers bought 3% more pork in the three months to 1 November, compared to the same period last year, according to the latest TNS data.

Retail purchases of fresh and frozen pork totalled 39,000t, with spending rising by 2% to £189m. Strong promotional activity in the latest four weeks boosted pork sales by 7%, with shoulder roasting joints more than doubling in volume, and expenditure rising by 5% to £66m.

Beef and veal sales enjoyed a similar boost, rising by 2% in the four weeks to 1 November, to £151m. However, a marginal fall in retail prices curbed overall expenditure, says AHDB‘s UK Market Survey.

Sales of most beef cuts increased, with the exception of roasting joints. “The greatest increases were experienced by frying and grilling steak and second-quality stewing cuts, up 19% and 10%, respectively.”

In contrast, lamb sales fell by 8% in the 12 weeks to 1 November, to 21,000t, with expenditure down by 3% at £142m. “The largest fall was in purchases of lamb mince, down by 30%, while leg roasting joints dropped by 20%.”

Bucking the trend, shoulder roasting joints and lamb grilling steak sale increased by 22% and 11%, respectively.