New look Poultry World aims to match the changing needs of the industry

Poultry World rings the changes this month with a new size, fresh design, eye-catching front cover, new practical content and a positive tone.

The poultry sector has seen considerable change in recent years and Poultry World must also change to continue meeting the needs of the industry.

We’ve listened to our readers to find out what you expect from us. The result is a relaunched Poultry World offering maximum value to your business.

Poultry world contentsOur goal is to be practical, forward looking, challenging, engaging as well as authoritative and independent.

You’ve told us you want reliable business advice, technical support to improve flock performance together with news to keep you abreast of events and analysis of the top stories.

So we have responded by relaunching with a new eye-catching front cover and content laid out in four sections: news, business, comment and technical.

News is now easier to navigate with food chain and global news sections while the business section brings new improved markets data, tips on business skills plus case studies.

poultry world marketsThen there is the new monthly soapbox feature giving you the opportunity to write on any subject and the technical section offering practical advice, including a new test-yourself learning series called Poultry World Academy.

My main mission as editor, is to ensure Poultry World is as relevant to poultry producers in the future, as it has in the past. We hope you enjoy this issue.


Richard Allison

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